Pubvanta Publisher Terms

Version: v3
Effective date: 2026-11-01
Operator: Anchma Inc.（闇碼科技股份有限公司） (the “Operator”), operating Pubvanta as its advertising monetization product.
Contact: support@pubvanta.com

These Publisher Terms (the “Terms”) govern the use of Pubvanta's website advertising monetization service by a website operator or another person with proper authority to place the Pubvanta code (the “Publisher”, “you”). By accepting these Terms in the dashboard, you confirm that you have read and accepted them and, if acting for an organization, have authority to bind that organization.

1. Definitions

Publisher Site: a website or domain approved and registered under your Pubvanta account for installation of the Pubvanta advertising code. Except where expressly approved, each distinct subdomain must be separately registered; www.example.com and example.com may be treated as one site.
Popunder Advertisement / Pop: an advertisement launched through the Pubvanta code in a separate browser tab or window, typically in the background where supported. Whether a tab opens, its order and whether focus remains on the original page depend on browser behavior and settings.
Billable Impression: a Pop that meets all eligibility and validity conditions in Section 3, including the Invalid Traffic exclusions in Section 5.
Agreed eCPM Rate: the Publisher's agreed USD compensation per 1,000 Billable Impressions for a particular Publisher Site. This is the contractual payment rate, not a guarantee of revenue or traffic volume.
Estimated Earnings: a provisional calculation of Billable Impressions × the Agreed eCPM Rate ÷ 1,000, before any documented adjustments and applicable taxes or bank charges.
Monthly Statement: the reconciliation of eligible impressions, rates, adjustments and the amount payable for a calendar month or applicable carried-forward period.
Payment Record: a record of a payment actually made, including the amount, covered period and payment date.
Agreed Payment Terms: the payment deadline, payment method, minimum payout threshold (if any), and related settlement conditions confirmed in the signed site-specific order form, authenticated dashboard, or written confirmation agreed by both parties before paid activation.
Reporting Day: 00:00:00–23:59:59 (UTC+8, Taipei time), unless a separate written agreement specifies another time zone.

2. Service and permissions

You authorize the Operator to deliver authorized Popunder Advertisements through Pubvanta code on approved Publisher Sites, subject to these Terms and any agreed site-specific restrictions.
Pubvanta uses AI Smart Matching to evaluate eligible page content, clicked on-page text and interaction context and to choose advertising content, destinations and delivery settings within agreed restrictions, subject to Section 9 and applicable law. Not every interaction or visit results in an ad or eligible earnings.
You may use the code only on authorized Publisher Sites. You must not modify, imitate, tamper with or falsify the code or its reporting signals without our written consent.
We may suspend or reduce advertising delivery for technical, security, compliance or commercial reasons. Such a change does not eliminate accrued, valid payment obligations for impressions already delivered.
You must disclose any material restrictions arising from other advertising partners or platform policies before deployment. Both parties will cooperate on an initial compatibility review; neither party guarantees compatibility with third-party advertising policies.

3. Measurement and Billable Impressions

A Pop is a Billable Impression only when all of the following conditions are satisfied:

The advertisement was actually opened in a browser tab or window and the event was successfully verified by reasonable technical records. An attempt blocked or not completed does not count.
It originated from a registered Publisher Site within the approved scope.
It falls within the agreed per-visitor frequency limit. Unless otherwise specified, no more than one impression per Publisher Site per Reporting Day is eligible for the same visitor, based on reasonable technical indicators. Shared networks, device limits and privacy controls may affect deduplication accuracy.
It is not Invalid Traffic under Section 5 and does not violate the agreed traffic conditions.

Only impressions delivered on or after the effective date of an agreed rate are eligible for earnings. We will not activate paid advertising on a Publisher Site before its rate has been communicated and accepted. Events before activation, if any, will not be described as paid impressions.

The dashboard may display near-real-time and historical estimates. These are provisional until the applicable Monthly Statement is issued. We will use reasonable methods to reconcile discrepancies, and you may request a review under Section 5 or Section 13. We may protect confidential fraud detection logic but will provide a reasonable explanation of material adjustments.

4. eCPM rates and changes

Each Publisher Site's Agreed eCPM Rate and effective date will be confirmed in the dashboard, by email or in a separate order form. If those documents differ, a signed site-specific order form prevails for that site, followed by a later written rate confirmation.
Rates are applied prospectively. We will not reduce the rate for impressions already delivered under an earlier agreed rate.
We will notify you by email at least seven (7) calendar days before a rate decrease takes effect. Rate increases may take effect from the stated future effective date upon written or dashboard notification.
If you do not accept a proposed rate change, you may pause the relevant site or terminate under Section 8 before the change takes effect.

5. Invalid Traffic and adjustment review

Invalid Traffic includes automatically generated, fabricated, manipulated, or incentivized impressions; non-genuine visitor activity; hidden or automatically refreshing placements; traffic from unapproved domains; forged browser events or tampering with code or reports; repeated self-generated impressions; and traffic sources expressly prohibited by the parties' written agreement. Purchased or incentivized traffic requires prior written approval where specified.
Independent eCPM commitment: Publisher compensation is owed for all otherwise valid Billable Impressions at the Agreed eCPM Rate. Pubvanta's separate monetization arrangements with advertisers or affiliate networks, including CPA or CPL campaigns, are the Operator's own business risk. Low conversions, an advertiser's rejection or reversal of a CPA/CPL commission, or an advertiser's failure to pay do not, on their own, invalidate a Billable Impression or authorize a reduction in the agreed eCPM compensation. Only substantiated Invalid Traffic or another specifically agreed, valid exclusion may be adjusted.
For material Invalid Traffic concerns, we will notify you of the affected sites, time periods, adjustment amounts, and a general reason, while protecting confidential anti-fraud methods. You may submit an explanation and supporting evidence within 14 calendar days after notice, and we will review the matter in good faith.
We may temporarily withhold only reasonably disputed amounts during an investigation, for no longer than 60 calendar days from our notice. Undisputed amounts remain payable under the Agreed Payment Terms. A confirmed balance whose ordinary payment due date has passed will be paid within 30 calendar days after resolution.
If we later identify substantiated Invalid Traffic for an amount already paid, we may request repayment or offset that specific amount against future earnings, provided we notify you within 180 calendar days after the relevant payment. Serious or repeated misconduct may lead to an immediate suspension or termination under Sections 7 and 8.
If you become aware of abnormal or artificially generated traffic, please suspend delivery and inform us promptly. Your good-faith reporting and cooperation will be considered during review.

6. Earnings, statements and payments

eCPM calculation: eligible earnings = Billable Impressions ÷ 1,000 × the applicable Agreed eCPM Rate, subject only to properly supported Invalid Traffic adjustments and applicable taxes or fees. Earnings are based on valid ad impressions, not on downstream CPA/CPL conversions, commission approvals, or advertiser collection.
Monthly settlement: figures are reconciled by calendar month in Taipei time. The Operator will provide or make available the Billable Impressions, agreed rate, documented adjustments, carried-forward balance (if any), and amount payable for the relevant period.
Payment deadline by agreement: the Net payment period and its starting point are those specified in the Agreed Payment Terms. These Terms do not impose a uniform Net 90 or any other default number of days. Unless the Agreed Payment Terms specify another starting point, the agreed number of calendar days runs from the last day of the relevant settlement month. We will not activate paid delivery for a Publisher Site without confirming its payment deadline in writing or in an authenticated record accepted by both parties.
Minimum payout threshold by agreement: a minimum payout threshold, if any, shall be stated in the Agreed Payment Terms. No universal USD 50 or other minimum threshold is imposed by these Terms. Where a threshold is agreed, a smaller unpaid eligible balance carries forward until the threshold is reached; payment timing for carried-forward amounts follows the Agreed Payment Terms. If no minimum threshold is agreed, no threshold is applied.
Method and currency: payments are made in USD by bank transfer unless the Agreed Payment Terms provide otherwise. You must supply correct and lawful payment and tax details. The parties' responsibilities for sending, intermediary, receiving and currency-conversion charges shall follow their Agreed Payment Terms; absent a separate agreement, the Operator bears its outgoing bank fee and the Publisher bears fees of receiving or intermediary banks and exchange-conversion differences.
Records and corrections: a Payment Record confirms payment actually made; it does not replace the monthly reconciliation or waive your right to question a documented adjustment. Obvious calculation errors may be corrected with an explanation, and fraud-related corrections follow Section 5. Accrued valid impressions cannot be retroactively repriced or removed solely due to downstream advertising results.
Taxes: each party is responsible for taxes applicable to it. We may deduct or report tax where required by law, and will identify statutory withholding when reasonably possible.
Priority of individually agreed terms: a signed site-specific order form prevails for that site over an inconsistent dashboard or email entry; a later written modification expressly accepted by both parties may supersede the corresponding term. In no case may a unilateral dashboard change retroactively reduce accrued compensation.

7. Publisher and Operator delivery controls; emergency override

Publisher control: the Publisher may pause or resume advertising delivery on each Publisher Site using the available dashboard control, and may reduce the delivery ratio where supported. Lower delivery ratios affect the number of eligible triggers but do not guarantee a particular earnings level.
Operator control: the Operator may independently pause, reduce or disable delivery for operational, security, legal, policy, advertising-quality or business reasons. A Publisher's “on” setting is a request to participate, not a guarantee that the Operator must deliver advertisements.
Priority of emergency shutdown: when the Operator reasonably identifies a serious issue—such as suspected fraud or Invalid Traffic, malicious code, unlawful or non-consensual content, security threats, material privacy incidents, or a substantial risk to users or the advertising system—the Operator may immediately disable delivery, without prior notice if necessary. This shutdown overrides any Publisher-side enabled setting. The Publisher may not bypass the shutdown by altering code or settings. We will provide notice and a general reason as soon as reasonably practicable, subject to applicable law and investigation needs.
Resumption: after an Operator-imposed emergency suspension, delivery may resume only when the Operator has lifted its restriction and the Publisher's own delivery control is enabled. The Operator's emergency control is a superior right to stop advertising, not a right to override a Publisher's decision to keep it off. We will not reactivate a Publisher-paused site without the Publisher's express action or authorization.
Timing and records: control changes normally take effect promptly, subject to technical processing, browser behavior and events already initiated. The Operator may keep records of the party initiating changes and their times; material operational changes may be explained to the Publisher upon request.
Restrictions and earnings: agreed content-category, page or frequency restrictions apply to the extent technically supported. Reducing or suspending delivery may reduce earnings and does not itself constitute a breach. Valid Billable Impressions accrued before suspension remain payable under these Terms.

8. Term and termination

These Terms take effect upon your acceptance and continue until terminated.
You may pause immediately and terminate at any time by email. You must remove the Pubvanta code after termination.
We may terminate by written notice, effective no earlier than the notice date. A serious violation, unlawful content, credible security or privacy threat, or material Invalid Traffic permits immediate suspension or termination, including an emergency shutdown under Section 7.
Final settlement: on termination, we will reconcile eligible unpaid earnings accrued before the termination date, subject to supported adjustments under Section 5. The payment deadline and any applicable minimum payout treatment follow the Agreed Payment Terms. Where the Agreed Payment Terms do not address a balance remaining below the threshold at termination, the parties will agree in writing on a reasonable final disbursement method and allocation of actual transfer fees; such balance is not automatically forfeited solely because the relationship ended.
Records reasonably required for accounting, dispute handling and legal compliance may be retained after termination. The payment, privacy, liability and dispute provisions that by their nature must survive will survive.

9. Data, privacy, and AI Smart Matching

Responsible operator and scope. Anchma Inc.（闇碼科技股份有限公司） operates Pubvanta and handles data for service delivery, contextual ad selection, impression accounting, quality control, billing, security, and compliance. Depending on applicable law and the parties' factual roles, the Operator and the Publisher may each have separate privacy obligations. Additional disclosures about specific processing should be provided through the Operator's Privacy Notice and, where required, the Publisher's own privacy notice.
Publisher and account information. We may process account email, authentication and access records, verified agreements and contact history; registered Publisher Sites and authorized users; agreed eCPM rates and delivery settings; traffic and payment statements; payee identity and bank details; and operational or dispute records. Purposes include account administration, reconciliation, payments, fraud prevention, contract performance, communications, and compliance with lawful record-retention obligations.
Visitor technical and contextual signals. To operate Popunder Advertisements and AI Smart Matching, Pubvanta may process, where necessary for enabled features: (a) event time, delivery outcome, frequency and deduplication indicators; (b) network address or technical identifiers, browser, operating system, device category and approximate geography derived from relevant technical signals; (c) the approved Publisher Site, page URL, referrer, page category, article title, topic or surrounding textual context; (d) the text that a visitor clicks within an article or page, or a semantic feature derived from that text, together with the relevant interaction event; and (e) ad category, selected offer, delivery and performance information. These descriptions identify possible processing categories, not a representation that every category is collected or permanently stored for every visitor.
How AI Smart Matching works. When an eligible interaction occurs, the service may examine page context and the specific clicked on-page text to infer a contextual intent (for example, travel accommodation interest), evaluate advertising relevance together with permitted geography, device, frequency and campaign restrictions, and select an appropriate offer. In supported browsers, an advertisement may then open in a background browser tab or window. Actual tab creation, position and focus behavior vary with browser settings. The AI process does not convert ordinary webpage interactions into a guarantee of a purchase, conversion, or particular advertising result.
Purpose limitation and data minimization. Data described above will be used only insofar as necessary for advertising delivery, contextual matching, campaign optimization, valid-impression measurement, anomaly detection, troubleshooting, billing, audit and compliance. We will not intentionally use text typed into passwords, payment fields, private message composers, protected form fields or other sensitive input fields as advertising intent signals. We will take reasonable steps to avoid collecting unnecessary full-form contents, payment details, raw personal messages, unnecessary query-string parameters, or sensitive personal attributes, and will prefer contextual features or aggregated data when feasible.
Storage, profiling and sharing. Processing and retention of clicked-text content, raw URLs and technical identifiers should be limited to what is necessary for the stated purposes. We do not use contextual signals as permission to create undisclosed cross-site personal profiles or to sell identifiable visitor data to advertisers. Necessary information may be shared with hosting, analytics, security, payment and advertising service providers only for authorized purposes, with appropriate contractual and security controls. Any additional processing, cross-site profiling or transfer that requires notice or consent must first satisfy applicable legal requirements.
Notices, legal basis and visitor choices. The Publisher must ensure that its notices and any legally required permissions cover the deployment of third-party advertising code, background-tab advertisements and the intended contextual analysis of page content and clicked text. The Operator must supply information reasonably necessary to support those notices, including categories of data and purposes it actually uses. Where consent is required, advertising or the relevant processing must not operate without valid consent; applicable opt-outs and browser restrictions must be respected. The parties will cooperate to address legal requirements in visitor jurisdictions, including any restrictions concerning children and sensitive contexts.
Security, retention and international processing. Each party will implement appropriate security measures for the data it controls. The Operator will restrict access to authorized personnel and service providers, retain information only for necessary operational, accounting, fraud review and legal periods, and disclose the actual processing locations, categories of recipients, international transfers and retention practices in its Privacy Notice. Service hosting locations must be confirmed against deployed infrastructure rather than assumed from this document.
Individual rights and inquiries. Visitors and Publishers may request access, correction, deletion, restriction or other rights provided by applicable law through support@pubvanta.com. Some accounting, anti-fraud, and contractual records may need to be retained for lawful periods. The Operator and Publisher will cooperate on requests that concern both parties' processing.
No unrestricted surveillance. The permission to analyze clicked text and page semantics is limited to eligible approved website contexts and the matching purposes described here. It is not authorization to capture all keystrokes, all page contents without limitation, passwords, payment information or private communications.

10. Content compliance and liability

You warrant that you control or are properly authorized to operate each Publisher Site and deploy its advertising code; that the site's content and your use of the service comply with applicable laws, rights and relevant third-party policies; and that you will not knowingly use the service alongside unlawful, unlicensed or non-consensual content.
The Operator is responsible for selecting and operating its advertising system with reasonable care and for responding reasonably to reports about illegal, deceptive or harmful ads. The Publisher may request prompt blocking or suspension of objectionable advertising.
Neither party is responsible for the other party's independent breach. A party that causes direct, reasonably documented losses through its breach is responsible for those losses as permitted by law; a material claim should include evidence and reasonable notice.
The dashboard and service are provided using reasonable commercial care, without a guarantee of uninterrupted operation, traffic volume, revenue or flawless compatibility with every browser.
Except for fraud, willful misconduct, gross negligence, unpaid accrued fees or liabilities that cannot lawfully be limited, each party's aggregate contractual liability is limited to the fees paid or payable to the Publisher during the three months preceding the event giving rise to the claim.

11. Changes to the Terms

We may update these Terms and identify each version and effective date. Material changes will be communicated through the dashboard or registered email, and we will seek your acceptance before applying the revised Terms to your future participation.
Revisions are not retroactive for earnings already accrued under earlier agreed terms.
If you do not accept revised Terms, you may pause or terminate. Even before accepting, you should retain reasonable access to pause delivery, review accrued earnings and obtain existing payment records.

12. General provisions

Language: the Traditional Chinese version is the governing version. The English and any Simplified Chinese translations are for convenience; if they conflict, the Traditional Chinese version controls.
Electronic records: acceptance through an authenticated dashboard and written communications sent from authorized contact addresses may constitute valid electronic records and consent to the extent permitted by law.
Assignment: neither party may assign the agreement to an unrelated third party without the other's written consent, except for an internal corporate restructuring that does not materially reduce payment protections.
Severability: an invalid term does not invalidate the remaining provisions.
Governing law and courts: the laws of the Republic of China (Taiwan) apply. The Taiwan Taipei District Court will be the court of first instance, to the extent permitted by applicable law.

13. Contact and notices

Operator: Anchma Inc.（闇碼科技股份有限公司） (operator of the Pubvanta product)
Email: support@pubvanta.com
Registered address / registration number: 臺北市信義區忠孝東路5段410號12樓之2 / 50858801

Notices to a Publisher may be sent to the email associated with the Publisher's account. A change in payment details or other sensitive information may require additional identity verification.